How To Sponsor New Downlines Without Facing Harsh Rejection

Published: 04th November 2008
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The network marketing industry has gone through many changes since the Internet has come into the picture.

It seems that it is getting harder and harder to sponsor new downlines in network marketing if traditional prospecting techniques are used. Old school methods such as cold calling, bringing your friends and family to listen to rah-rah rallies and opportunity meetings are considered obsolete. In essence, people are getting wiser and wiser to these methods and there are diminishing returns on these approaches.

In order to employ more effective prospecting techniques, you will need to understand the underlying principles behind good sales psychology.

Firstly, cold calling doesn't work like today. With caller ID and better market awareness, prospects are beginning to find cold calling annoying and they will switch off their cell phones in a heartbeat.

Secondly, you will need to understand the basic needs of your network marketing prospects. They are not fools. When they want something, they will most probably Google it or go on Wikipedia for more information. When they want to get more information, they might even locate MLM blogs or post threads on popular network marketing forums to find out how a product works. These prospects will only believe you if you can position yourself as an expert.

Finally, if you are looking for opportunity seekers, it is much more effective to filter out people who are not interested and focus on those that are genuinely looking for opportunities. You will find that true opportunity seekers will only talk to someone that has tremendous credibility and are able to add value to their lives.

Now that we have established the ways to improve prospecting by finding the right target market, it will greatly minimize the need for hard selling.
Here are the top 5 ways someone can use to effectively recruit or sponsor more downlines in MLM:

- Focus on branding yourself through a blog. MLM blogs are very important because it gives your readers a 'front' that they can relate to as blogs are inherently interactive and personal.

- You have to position yourself as an expert in your field. Let's say people are looking for good nutrition, by writing about information that can help people, you will be attracting the crowd that are looking for what you are selling. Hence, it minimizes guesswork and improves your sales conversion.

- Building cash flow by marketing low-end information products (or small retail products) to most of your prospects will keep your business flowing and growing. We have to accept that the majority of people will not join your network marketing business, so you might as well make some money out of them.

- Learn to help people first by understanding their needs. Do not try and cram your business opportunity down their throats.

- Teach your downlines how to create their own lead generation system on the Internet. Although you cannot duplicate flair and charisma, you will better your chances if you teach them how to use the Internet which is something most people can follow and get predictable results.

At the end of the day, stop hard selling... that will be the fastest way to minimize harsh rejections.

The Magnetic Sponsoring book teaches network marketers how to generate endless leads and cash flow for any MLM Company.

You will learn more about the Mike Dillard Magnetic Sponsoring program at the Magnetic Sponsoring review.

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