Magnetic Sponsoring Book Review – What It Says About Reducing Attrition

The Magnetic Sponsoring book is a training course taught by Mike Dillard - a network marketing mogul who used to wait tables when he was just starting out.

The book talks about the current state of network marketing recruiting and how it has changed dramatically since the Internet has became a major factor in the marketing scene.

Magnetic Sponsoring covers the following topics about network marketing attrition:

- The importance of building a quality downline.

- How to duplicate properly in your network

- How to find the right target market

- Strengthening your business against competition.

One of the reasons why people fail to build a solid downline is because they never go for their target market. Their uplines usually tell them to make a list of names of every single living soul on their cell phones and start calling them one by one to show the plan.

The problem with this method as the course observes, is that not everybody will be interested in what you have to offer. It would be much better to sort through that list and focus on people who are looking for a solution (your product can solve that) or a way out of the rat race (your business opportunity will give them the time and money freedom).

This leads to building a quality downline because you don't want any Tom, Dick or Harry in your network. Negative or unmotivated people will only suck your time dry and cause you a lot of headache whereas you can spend your time with the better, more self-motivated downlines.

Dillard also claims that another reason why there is a lot of attrition in traditional network marketing is because they do not know how to duplicate a proper system and the failure to strengthen your business against competition.

Attrition only happens when you do not know how to duplicate your skills and when your downlines fail to make money, they will quit. Some of those downlines actually struggle very diligently but they fail as well because no two human beings are equal - they are all made different and there is no way you can duplicate flair and charisma. However, as the book observes, you can achieve better success by focusing on building a lead generation system on the Internet that will build your name and your personal name list - thus immunizing your business against competition because they will follow you and not the network marketing company.

The Magnetic Sponsoring book teaches network marketers how to generate endless leads and cash flow for any MLM Company.

You will learn more about the Mike Dillard Magnetic Sponsoring program at the Magnetic Sponsoring review.